New Picture Hanger Product Launch

Project Tasks

Design, Strategy Boards

3M® was introducing a new product offering in the competitive picture hanging category. The design was to communicate ease of use, strength, reliability and it causes minimal wall damage. They also wanted it to appeal to men and women. This project demanded a large design exploration. In order to help the client pinpoint a design direction, I created strategy boards identifying 5 design avenues and then created a design for each avenue.