Ready to Serve Soup Redesign

Project Tasks

Design

At the start, the client has some specific requests for the first round of design concepts. They wanted to see concepts that celebrated taste, that showcased a fashion sensibility and were less functional, more aspirational. My first design elevated taste by bringing the product to the top of the can. My second design created a red brand bullseye with the sub-brand emphasized in the middle. My third design was less functional and more aspirational. Most expected norms were elemented in this typographic design solution.