New Brand Launch

Project Tasks

Art Direction, Logo Design, Illustration, Product design, Package Structure Design, Point of Sale Design

Design and launch a new master brand that establishes a game changing, new product category (Sport Safety Collar) with instant credibility for this new paradigm in safeguarding athlete’s brain health. I created a logo and brand imagery that felt as fluid, organic and technical as the organ the collar was designed to protect. After the brand mark and visual identity were designed, this project encompassed many design disciplines: product design, package design, structure design and point of sale display design.