Global Redesign

Project Tasks

Art Direction, Brand Steward, Design, Photo Art Direction, Photo Retouching

OREO® is the most iconic cookie brand in the world. This global redesign had two goals; build on Oreo’s connection to milk. And secondly, set the brand up for product expansion by creating a design that could be easily adapted to new flavors and seasonal offerings. A large part of this project was working with the global Oreo® team to redesign the packages for EU (Europe), AP (Asia Pacific) and LA (Latin America).