Texas Salsa Line Extension

Project Tasks

Design, Illustration

PACE® was launching a line of specialty flavored salsas that showcase the exciting flavor varieties of Texas Salsa. The goal was to grab the attention of current PACE® users who want to mix it up with bold new taste. Concept one creates an exciting flavor collision between two sides of a divided label. Concept two is called Texas Branded Flavor. Each flavor features Texas sized fruit branded with a unique branding iron.